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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Max McKeown

Max Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth About Innovation.

Books by Author



Max McKeown


Adaptability tells you all you need to know about the art of strategy in a series of powerful survival rules. Real-world examples from the top 50 brands bring the rules to life.

Published: April 2012, Paperback,
EAN: 9780749465247

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