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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mel Carson

Mel Carson is Microsoft Advertising's Digital Marketing Evangelist. An expert on search, social media and online advertising, he's an accomplished industry blogger and speaks at conferences around the world such as SES in New York and the Interactive Advertising Bureau's Social Media Forum in London. Based in Seattle, he's also lectured on MBA and MSc courses.

Books by Author

Pioneers of Digital

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.

Published: October 2012, Paperback,
EAN: 9780749466046

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