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About the Author
He served a commission in the Army and was a survival instructor before working in Germany, Austria and Switzerland as a sales manager for Reuters Limited. After five years in finance and financial journalism he set up and ran the first PR activity for the Institute of Directors and played a key role in putting it on the map.
He then spent six years as head of government relations and corporate public affairs for Ford Motor Company Limited before becoming an independent consultant in 1984. Michael lectures and teaches widely on a range of communication subjects throughout the world for organisations such as the London Business School, the Chartered Institute of Public Relations, the Public Relations Consultants Association, the Society of Consumer Affairs Professionals, The College of Psychic Studies - and many others. He is a member of the Advisory Board of the London School of Public Relations and an external examiner for the Public Relations Honours degree course at Leeds Metropolitan University. He also runs a busy healing clinic as well as his own private healing practice.
He is the author and co-author of 12 leading communication text books and guides, numerous articles and two popular humour titles. He advises and trains a number of major organisations worldwide, mainly on crisis management, media interview skills and his popular stress and personal development course: OK, We've Done the Boring Bit...Now Let's Start LIVING! He is a fanatical sports lover, having competed at top level (including international) in five different sports, and is still an active kickboxer.
Books by Author
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Published: June 2005, Paperback,