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About the Author

Michel Badoc

Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America.

Books by Author

Neuromarketing in Action

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Published: December 2013, Paperback,
EAN: 9780749469276

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