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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Mike Beard

Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.

Books by Author

Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly…

Published: February 2001, Paperback,
EAN: 9780749434243

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