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About the Author

Mike Grigsby

Mike Grigsby is vice president of strategic business analysis and advanced analytics at Targetbase in Texas, US. With more than 25 years of practitioner experience at the forefront of marketing science and data analytics, he is the former marketing research director for Millward Brown and has held leadership positions at Hewlett-Packard and Gap. Grigsby is also well-known in academia, having written articles for academic and trade journals. He is teaching professor for both graduate and undergraduate levels and regularly speaks at trade conventions and seminars.

Books by Author

Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios.

Published: October 2016, Paperback,
EAN: 9780749477158

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.

Published: June 2015, Paperback,
EAN: 9780749474171

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