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About the Author

Mike Grigsby

Mike Grigsby is vice president of customer insights and advanced analytics at Brierley and Partners in Texas, US. With more than 25 years of experience, he is the former vice president of strategic business analysis and advanced analytics at Targetbase, director of marketing science for Millward Brown and has held leadership positions at Hewlett-Packard and Gap. Grigsby is also well-known in academia, having written articles for academic and trade journals. He is a teaching professor for both graduate and undergraduate levels and regularly speaks at trade conventions and seminars.

Books by Author

Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.

Published: April 2018, Paperback,
EAN: 9780749482169

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Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Published: October 2016, Paperback,
EAN: 9780749477158

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.

Published: June 2015, Paperback,
EAN: 9780749474171

Read more