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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mike Grigsby

Mike Grigsby has been involved in marketing science for over 25 years. He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap. With a wealth of practitioner experience at the forefront of marketing science and data analytics, he now heads up the strategic retail analysis practice at Targetbase. Mike is also known for academic work, having written articles for academic and trade journals and taught at both the graduate and undergraduate levels. He is a regular speaker at trade conventions and seminars.

Books by Author

Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios.

Published: October 2016, Paperback,
EAN: 9780749477158

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.

Published: June 2015, Paperback,
EAN: 9780749474171

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