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About the Author

Neil Kelley

Neil Kelley is a Senior Examiner for the Chartered Institute of Marketing (CAM Marketing and Consumer Behaviour) and Senior Lecturer for Marketing at Leeds Metropolitan University. He was previously Senior Territory Manager for Electronic Arts, contributing to the marketing and promotion of products such as The Sims and a variety of EA Sports titles.

Books by Author

Customer-Centric Marketing

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

Published: February 2015, Paperback,
EAN: 9780749472092

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