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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Neil Richardson

Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills and A Quick Start Guide to Social Media Marketing (all published by Kogan Page).

Books by Author

Customer-Centric Marketing

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

Published: February 2015, Paperback,
EAN: 9780749472092

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Develop Your Marketing Skills

Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.

Published: November 2010, Paperback,
EAN: 9780749462246

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A Quick Start Guide to Mobile Marketing

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase…

Published: October 2010, Paperback,
EAN: 9780749460983

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Develop Your PR Skills

Develop Your PR Skills

Neil Richardson, Lucy Laville


Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research…

Published: June 2010, Paperback,
EAN: 9780749459703

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