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About the Author
Nicholas Hague
Nick Hague is also a founder of B2B International. After graduating in geology from Manchester University, Nick joined when B2B International was formed. Over the last two decades Nick has made his name as an expert in customer experience market research. He is chairman of B2B International and has co-authored the bestselling book on market research - Market Research In Practice.
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Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.
Published: June 2018, Paperback,
EAN: 9780749481858