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About the Author

Nicholas Ind

Nicholas Ind is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the Journal of Brand Management.

Nicholas Ind was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience.


Books by Author

Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.

Published: October 2017, Paperback,
EAN: 9780749478902

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Brands with a Conscience

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Published: March 2016, Paperback,
EAN: 9780749475444

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Brand Together

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy…

Published: March 2012, Paperback,
EAN: 9780749463250

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Living the Brand

Living the Brand

Nicholas Ind

£19.99

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards…

Published: October 2007, Hardback,
EAN: 9780749450830

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Beyond Branding

Beyond Branding

Nicholas Ind

£19.95

Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing.

Published: May 2005, Paperback,
EAN: 9780749443993

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