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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Nicholas Ind

Nicholas Ind is a writer and brand consultant based in Scandinavia. He is the author of a number of business books including The Corporate Image, Great Advertising Campaigns, Branding Governance and The Corporate Brand. He has also written a biography of Terence Conran. Find out more at www.nicholasind.com; www.livingthebrand.org

Books by Author

Brands with a Conscience

Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders.

Published: March 2016, Paperback,
EAN: 9780749475444

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Brand Together

Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy…

Published: March 2012, Paperback,
EAN: 9780749463250

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Living the Brand

Living the Brand

Nicholas Ind

£19.99

Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards…

Published: October 2007, Hardback,
EAN: 9780749450830

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Beyond Branding

Beyond Branding

Nicholas Ind

£19.95

Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing.

Published: May 2005, Paperback,
EAN: 9780749443993

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