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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Nick Burcher

Nick Burcher is Head of Social Media EMEA at MediaCom, a division of Group M and WPP, the world's largest advertising and media group. He has worked across the whole spectrum of paid, owned and earned for over 20 years, leading marketing innovation and media initiatives for clients such as Sony, Coca-Cola, IKEA, Nestle, Toyota, P&G and BBC Worldwide. He is a regular conference speaker and former Head of Social Media and Digital Innovation at ZenithOptimedia Worldwide.

Books by Author

Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher


Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…

Published: March 2012, Paperback,
EAN: 9780749465629

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