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About the Author

Nick Kendall

Nick Kendall is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Johnnie Walker and Unilever's cornerstone laundry brand 'Dirt is Good'. Nick is a founding partner of Bro-Ken and member of Sir John Hegarty's incubator The Garage, which helps start-ups bake in brand ideas from the start. Nick designed and created the IPA Excellence Diploma, which is described as 'the MBA of brands' for the advertising industry, and is its Chief Examiner. He received the IPA President's Medal for his services to the industry and is the author of Advertising Works 10.