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About the Author
Nick Wreden is a recognized brand futurist and Managing Director of FusionBrand, a consultancy that specializes in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and many other companies, including IBM, Cisco, BellSouth and Hitachi.
He also founded one of the United State's first technology marketing firms. An award-winning writer and member of the American Marketing Association, he is a regular speaker at major business and marketing forums around the world, and has also taught organizational management at graduate level.