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About the Author

Nick Wreden

Nick Wreden is a recognised brand futurist and Managing Director of FusionBrand, a consultancy that specialises in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and many other companies, including IBM, Cisco, BellSouth and Hitachi.

Nick Wreden also founded one of the United State's first technology marketing firms. An award-winning writer and member of the American Marketing Association, he is a regular speaker at major business and marketing forums around the world, and has also taught organisational management at graduate level.


Books by Author

Profit Brand

Profit Brand

Nick Wreden

From £20.82

Benefit from a comprehensive metrics-based approach to branding that directly links branding activities with bottom-line results, including common benchmarks to ensure customers buy not once, but again…

Published: September 2005, Paperback,
EAN: 9780749450182

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