- Business, Finance, Risk & Information Management
- Marketing & Public Relations
- Human Resources, L&D, Coaching & CIPD
- Logistics, Operations & SCM
- Employability, Careers & Entrepreneurship
- Online Learning
- View All Books
- View All Series
- Browse Authors
About the Author
Nick Wreden is a recognised brand futurist and Managing Director of FusionBrand, a consultancy that specialises in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and many other companies, including IBM, Cisco, BellSouth and Hitachi.
Nick Wreden also founded one of the United State's first technology marketing firms. An award-winning writer and member of the American Marketing Association, he is a regular speaker at major business and marketing forums around the world, and has also taught organisational management at graduate level.
Books by Author
Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to directly link branding activities with bottom-line results, align the organization - including marketing…
Published: September 2005, Paperback,