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About the Author
Nick Wreden is a recognised brand futurist and Managing Director of FusionBrand, a consultancy that specialises in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and many other companies, including IBM, Cisco, BellSouth and Hitachi.
Nick Wreden also founded one of the United State's first technology marketing firms. An award-winning writer and member of the American Marketing Association, he is a regular speaker at major business and marketing forums around the world, and has also taught organisational management at graduate level.