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Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.
Published: January 2019, Paperback,
Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.
Published: June 2018, Paperback,
Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.
Published: March 2016, Paperback,
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses,…
Published: June 1998, Paperback,