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About the Author

Paul Hague

Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his books share a wealth of practical experience and expertise. Paul Hague's clients include some of the largest corporations in Europe and the United States. He is a Visiting Fellow at Manchester Metropolitan university and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.

Books by Author

The Business Models Handbook

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.

Published: January 2019, Paperback,
EAN: 9780749481872

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B2B Customer Experience

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.

Published: June 2018, Paperback,
EAN: 9780749481858

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Market Research in Practice

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Published: March 2016, Paperback,
EAN: 9780749475857

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Do Your Own Market Research

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses,…

Published: June 1998, Paperback,
EAN: 9780749426521

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