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Paul Hague

Paul Hague, based in Manchester, UK,is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

More from Paul Hague
Market Research in Practice (9781398623231)
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The Business Models Handbook (9781398611757)
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B2B Customer Experience (9781398608511)
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Market Research in Practice (9781398602823)
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Top Three Business Frameworks for Everyday Challenges
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Profitable Customer Experience: Why Your Strategy May Fail
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The Impact of AI on Customer Experience
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B2B Marketing: Building The House of Customer Experience


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