0 Items: 0
Basket

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

Paul Johnston

Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University. Prior to this Paul spent 20 years in the gambling and electronics games industry with board level roles in competitive strategy, key account management, marketing research, and product innovation.

More from Paul Johnston
Stand-out Marketing (9781789664829)
Buy Now
Article
The 3 Causes of Sameness in B2B Marketing – and How to Avoid Them


Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy
© 2023 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments