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About the Author

Paul Szwarc

Paul Szwarc is a Director at Network Research and Marketing Ltd. He has over 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects covering the United Kingdom, Europe, Australasia and the United States on customer loyalty and retention, as well as research into new product/service development, and employee satisfaction.

Books by Author

Researching Customer Satisfaction and Loyalty

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

Published: July 2005, Paperback,
EAN: 9780749443368

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