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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Peter Fisk

Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.

Books by Author

People Planet Profit

People Planet Profit

Peter Fisk


People, Planet, Profit is the first book to truly address business growth in the context of social and enviornmental concerns. Full of inspiring case studies, it looks at the challenges faced by key players…

Published: February 2010, Hardback,
EAN: 9780749454111

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