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About the Author

PR Smith

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), as well as www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Books by Author

Marketing Communications

Marketing Communications

Ze Zook, PR Smith

From £33.32

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

Published: February 2016, Paperback,
EAN: 9780749473402

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Strategic Marketing Communications

Marketing Communications text for for the CIM syllabus.

Published: July 1999, Paperback,
EAN: 9780749429188

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