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Innovation and Best Practice
for Business Success

Established 1967



About the Author

PR Smith

PR Smith is a marketing consultant, best-selling business author and inspirational speaker.Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign. Visit www.Facebook.com/PRSmithMarketing.

Books by Author

Marketing Communications

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

Published: February 2016, Paperback,
EAN: 9780749473402

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Strategic Marketing Communications

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures…

Published: July 1999, Paperback,
EAN: 9780749429188

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