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About the Author

Richard Gibbs

Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels.

Books by Author

Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…

Published: February 2009, Hardback,
EAN: 9780749454845

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