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About the Author

Robert Mason

Robert Mason also has a business background, in the main a variety of roles with M&S. He is now a lecturer in Logistics and Operations Management section (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner.

Books by Author

Marketing and Logistics Led Organizations

Examine how marketing and logistics, both key activities in most organisations today, are critical to the provision of customer value.

Published: October 2017, Paperback,
EAN: 9780749478735

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The Lean Supply Chain

Understand how Tesco have built world-leading retail and supply chain operations that aim first to be effective in delivering what customers want and second efficient in performance and cost metrics.

Published: September 2015, Paperback,
EAN: 9780749472078

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