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About the Author

Rodrigo Guesalaga

Dr Rodrigo Guesalaga is a Senior Lecturer of the School of Management at Cranfield University, and leads the Key Account Management Research Club and the Sales Director's Programme. Rodrigo is member of the editorial review board at Industrial Marketing Management and other marketing journals. As a consultant, he has worked with companies in a variety of industries, such as forestry, retail, pharmaceutical, advertising, financial, and automotive.

Books by Author

Implementing Key Account Management

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.

Published: August 2018, Paperback,
EAN: 9780749482756

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