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About the Author

Ruth M Gosnay

Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.

Books by Author

Develop Your Marketing Skills

Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.

Published: November 2010, Paperback,
EAN: 9780749462246

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