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About the Author

Ruth M Gosnay

Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.

Books by Author

Develop Your Marketing Skills

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Published: November 2010, Paperback,
EAN: 9780749462246

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