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About the Author
Ruth M Gosnay
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.
Books by Author
Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.
Published: November 2010, Paperback,
EAN: 9780749462246