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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Sandra Zoratti

Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions, a Ricoh Company. She is recognized as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content.

Books by Author

Precision Marketing

Precision Marketing

Sandra Zoratti, Lee Gallagher


Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.

Published: May 2012, Paperback,
EAN: 9780749465353

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