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About the Author
Sandra Zoratti
Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions, a Ricoh Company. She is recognised as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content.
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Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
Published: May 2012, Paperback,
EAN: 9780749465353