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About the Author
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital, and former Visiting Professor at London Metropolitan University.
With over 15 years in the industry, Shirra Smilansky is an impactful thought-leader, entrepreneur, and innovator in experiential marketing - co-founding her first company BlazinStar Experiential back in 2003, with clients such as Nestlé, O2, Calvin Klein, MasterCard and Nectar Card.
Books by Author
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Published: December 2017, Paperback,
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should…
Published: February 2009, Hardback,