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About the Author
Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as many senior roles at Acer, Microsoft and Toshiba, and in 2016 Simon founded NextGen Marketing Solutions. He speaks regularly at conferences and events, as well as on the board of several associations.
Simon Hall is a Course Director with the Chartered Institute of Marketing, where he runs public courses as well as in-company training; a B2B council member with The Institute of Direct and Digital Marketing (IDM); the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing; a member of the CMO Council; and a member of the European CMO Council to name a few.