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About the Author
Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specialising in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimising service delivery and product configurations and finding the meaningful differences among products and services.
Steven Struhl also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.
Books by Author
Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.
Published: April 2017, Paperback,