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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Steven Struhl

Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models of decision-making and behavior. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimizing service delivery and product configurations and finding the meaningful differences among products and services. Steven also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.

Books by Author

Artificial Intelligence Marketing and Predicting Consumer Choice

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical…

Published: April 2017, Paperback,
EAN: 9780749479558

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies.

Published: July 2015, Paperback,
EAN: 9780749474010

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