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About the Author

Steven Struhl

Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specialising in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimising service delivery and product configurations and finding the meaningful differences among products and services.

Steven Struhl also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.


Books by Author

Artificial Intelligence Marketing and Predicting Consumer Choice

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.

Published: April 2017, Paperback,
EAN: 9780749479558

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.

Published: July 2015, Paperback,
EAN: 9780749474010

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