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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Susan Briggs

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels, and local authorities. She was formerly marketing manager of two specialist tour operators.

Books by Author

Successful Tourism Marketing

Successful Tourism Marketing

Susan Briggs


A guide to tourism marketing. This second edition of Successful Tourism Marketing is aimed at anyone seeking to promote a tourist 'product' or service. It offers practical information and advice directly…

Published: November 2000, Paperback,
EAN: 9780749434694

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