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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Sven Reinecke

Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.

Books by Author

The Management of Luxury

With unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.

Published: September 2014, Hardback,
EAN: 9780749471668

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