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About the Author

Sven Reinecke

Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.

Books by Author

The Management of Luxury

Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost thought-leaders…

Published: September 2014, Hardback,
EAN: 9780749471668

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