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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Sven Reinecke

Sven Reinecke is Professor of Management, specialized in Marketing, at the University of St.Gallen (HSG), Switzerland, and Director of the Institute of Marketing.

Books by Author

The Management of Luxury

With unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.

Published: September 2014, Hardback,
EAN: 9780749471668

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