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About the Author

Timothy R V Foster

Timothy R V Foster has had many years' experience working for the industry leaders Procter & Gamble, Merrill Lynch and Burson-Marsteller. He's been both a client and an independent consultant. His expertise lies in advertising, marketing, sales, public relations, communications and training. A prolific author, he has written twenty-four books (many published by Kogan Page) and countless magazine articles.