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About the Author

Tom Watson

Dr Tom Watson, FCIPR, is Deputy Dean (Education) in The Media School at Bournemouth University. He has more than 25 years' experience in corporate and consultancy public relations and is a member of the Commission on Public Relations Measurement and Evaluation.

Books by Author

Evaluating Public Relations

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Published: June 2014, Paperback,
EAN: 9780749468897

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