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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Ville Maila

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Books by Author

Multichannel Marketing Ecosystems

Multi-Channel Marketing Ecosystems shows how companies can convert interactions into solid commercial results, both online and offline.

Published: November 2013, Paperback,
EAN: 9780749469627

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Shopper Marketing

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.

Published: February 2012, Hardback,
EAN: 9780749464714

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