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About the Author

Wolfgang Schaefer

Wolfgang Schaefer is Chief Strategic Officer at SelectNY, one of the world's leading premium brand building networks. Wolf has been building global brand strategies for over 20 years in Europe, the US and Asia Pacific for companies as diverse as PepsiCo, P&G, Unilever, Coty and Nestle. His main expertise lies in prestige brands such as Davidoff, Chopard, Swarovski, Lancaster amongst many others. Holding an MBA from the University of the Arts Berlin, Wolf is co-located between NYC and Berlin and a frequent lecturer at universities and conferences in the US as well as Europe.

Books by Author

Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

Published: May 2015, Paperback,
EAN: 9780749470036

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