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About the Author

Xia Zhu

Xia Zhu is a senior lecturer in Marketing at Sheffield Hallam University. Before her academic career she worked as a business development manager in a British company expanding its business in the Far East. Her research interests are in services marketing and business-to-business marketing.

Books by Author

Case Study: Communication in Business Practice

Learn about buyer/supplier performance and the importance of good information exchange.

Published: January 2016, PDF,
EAN: 9780749475352

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