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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Yang-May Ooi

Yang-May Ooi is a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.

Books by Author

International Communications Strategy

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented…

Published: July 2009, Hardback,
EAN: 9780749453299

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