Ze Zook is an integrated marketing, author, lecturer and digital consultant with a background in media (having worked with ZenithOptimedia) and the creative industries.
He also worked on the world's first digital marketing course delivered electronically, which was sold in various countries around the world and adopted by several blue-chip organisations such as IBM. He also consults for several SME's and UK based Startup's such as Somnowell (sleep apnoea solutions).
Aside from his visiting academic role at the Grenoble School of Management, Ze's written insights on the nature of digital, branding and web entrepreneurship have appeared in publications have such as IGI global and UK Public Health; where he was commissioned to write on their social media strategy. He is also a writer contributor to the Native Advertising Institute, on some of the latest topics on digital marketing.