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About the Author

Ze Zook

Ze Zook is an integrated marketing author, lecturer, producer and consultant specialising in the creative industries. He has worked with ballet, film and music, working with sponsors such as Sainsbury's and The Prince's Trust. Ze is a visiting academic at Regent's University London, he has written on media and digital marketing for Cambridge Marketing College, and he consults on digital marketing for private-sector disruptive start-ups.

Books by Author

Marketing Communications

Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.

Published: February 2016, Paperback,
EAN: 9780749473402

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