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David P. Doyle (MBA, DipM, DipStats, GradMMII) a marketing and management accounting expert, is a visiting professor in Management Control at the HEC School of Business and in Strategic Cost Control at ESSEC Business School, near Paris. He is also the author of Cost Control (published by Kogan Page) which has been translated into six languages. He has lived in France since 1975, where his career has spanned roles in trade promotion, advertising, financial and budget control, and strategic marketing.