Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.
Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc. and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.