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Tom Roach is an in-demand speaker and award-winning strategist in marketing and communications, based in London, UK. With over 20 years' experience working for marketing and communications agencies, he is currently vice-president of brand planning at Jellyfish Global. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he's worked on and has worked with successful brands such as Sainsbury's, the BBC and Mercedes-Benz. He has a regular column in Marketing Week and a blog that's required reading in the industry and has spoken at events including Google Firestarters and the IPA's Effweek.