We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967

Campaigns that Shook the World sample chapter

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades. In each chapter in this book Danny Rogers draws a detailed picture of a high-profile campaign, including:

  • The key players involved in each campaign
  • Who was responsible for the campaign's success
  • Why the campaign shook the world
  • A timeline of how the campaign unfolded and how it was received

The sample chapter made available here focuses on the long-fought campaign to save the reputation of the British Monarchy after the death of Princess Diana, 1997–2011.

Your login details

Would you like to opt in for our eNewsletters? Please indicate your preference below