We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Marketing Communications - New Marketing Communications

This free sample chapter from the 6th edition of Marketing Communications discusses new opportunities in marketing communications, the importance of customer-driven marketing communication, long term ladders of engagement, and the necessity of creativity and anlaytics. To access the chapter, simply complete the short form below.

Your login details

Would you like to opt in for our eNewsletters? Please indicate your preference below

For information on how we use your data read our privacy policy.