Off The Page: Create Value Through Data Strategy in Business

Data should not be seen as a by-product; it is at the heart of every successful business. However, building consistent, high-quality sources of data requires a data-driven culture, strategy and team.

Simon Asplen-Taylor and Jordan Morrow explore how to create value using data analytics and become a truly data-driven business. Learn the key steps in implementing a data culture and how to lead a digital transformation with the ‘five waves of transformation’ approach.

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