Off The Page: Enhance your brand in international markets

Whether you’re looking to grow an existing brand identity or build a multinational brand from scratch, understanding the dynamics of price, product and value from a foreign buyer’s perspective is key to avoiding costly mistakes.

Watch Sean Duffy and Laurence Minsky to understand exactly what makes a successful multinational brand. Learn how to develop the elasticity to adapt to different international markets and seize market opportunities to build your brand’s performance, equity and achieve global brand growth.

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