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Off the Page: Innovation in times of crisis

When it comes to innovating during a crisis, is it better to do something rather than nothing at all? Should you just keep going and miss an opportunity, or take the risk?

Branding and creativity experts, Nick Liddell and Claire Bridges, answer these questions and look more broadly at the role of innovation within businesses today. From exploring the context of innovation in times of crisis and finding your brand’s purpose to discussing how to trigger creative ideas both now and in the future.

Gain detailed, practical guidance for enhancing creativity within your business and learn how to use unconventional ideas to create purposeful innovation and change.