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Retail Marketing Strategy: Delivering Shopper Delight

How do you use customer insight to stay ahead of brand competitors? Constant Berkhout discusses this and much more in Retail Marketing Strategy. Download the introductory chapter of the book for free and find insight on:

  •          Making decisions in a more fact-driven manner
  •          The skills needed to deeply understand shoppers
  •          How the emotional shopper relates to traditional economic theory
  •          Considerations for the choice of the retail dimensions
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