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Spinach: Insight Management
Using insight management techniques can help brands adapt their communications for better cultural impact, explain Lucy Morris (MD Spinach), Alexandra Wren (Global Insights Director GSK Consumer Healthcare) and Mita Shaha (Global Insights Manager GSK Consumer Healthcare).
To download this free chapter from The Market Research and Insight Yearbook, published in collaboration with the Market Research Society, simply complete and submit the short form below.