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Explore the most significant cyber attacks in recent years and get exclusive insight into hackers' techniques, the dramatic consequences and the lessons we should all learn from them.
Published: May 2018, Paperback
EAN: 9780749482008
Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.
Published: October 2017, Paperback
EAN: 9780749473501
Deliver outstanding performance that lasts with this inspiring insight into how some of the world's greatest organizations became the best and stay that way.
Published: October 2016, Paperback
EAN: 9780749478315
Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history.
Published: August 2016, Paperback
EAN: 9780749479398
Get to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft.
Published: May 2014, Paperback
EAN: 9780749472030
28 Business Thinkers Who Changed the World profiles the game changers who rewrote the business rulebook. From Oprah to Mark Zuckerberg, Peter Drucker to Steve Jobs, find out how they fundamentally reshaped…
Published: May 2011, Paperback
EAN: 9780749462390
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
Published: May 2011, Paperback
EAN: 9780749462871
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Published: May 2011, Paperback
EAN: 9780749462994
Tim Phillips casts a wry eye over the biggest business disasters of recent history to provide you with the inside story behind the news stories, from the collapse of Enron to the downfall of Woolworths,…
Published: March 2011, Paperback
EAN: 9780749460136
How They Blew It profiles business leaders and entrepreneurs and how they went from corporate gurus to financial disaster zones, resulting in the collapse of some of the world's most famous businesses.…
Published: July 2010, Paperback
EAN: 9780749460655
