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Luxury Marketing

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Showing 1 - 5 of 5 results

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Showing 1 - 5 of 5 results

The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

From £24.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.


Published: June 2018, Paperback
EAN: 9780749481827

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

From £24.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

From £29.16

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

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Luxury World

Luxury World

Mark Tungate

From £20.82

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…


Published: October 2009, Hardback
EAN: 9780749452636

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Showing 1 - 5 of 5 results


Showing 1 - 5 of 5 results