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Innovation and Best Practice
for Business Success

Established 1967



Luxury Marketing

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Showing 1 - 5 of 5 results

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Showing 1 - 5 of 5 results

Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Explores how the luxury sector balances branding between the definition as rare, noble, exclusive and elevating, and the needs of business growth driven by the global rise in middle class consumers.


Published: March 2015, Paperback
EAN: 9780749474362

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The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

£49.99

With unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.


Published: September 2014, Hardback
EAN: 9780749471668

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

£34.99

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

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Luxury World

Luxury World

Mark Tungate

£24.99

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…


Published: October 2009, Hardback
EAN: 9780749452636

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Showing 1 - 5 of 5 results


Showing 1 - 5 of 5 results