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Luxury Marketing

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Showing 1 - 5 of 5 results

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Showing 1 - 5 of 5 results

The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

From £24.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.


Published: June 2018, Paperback
EAN: 9780749481827

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Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

From £16.66

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

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Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

From £24.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

From £29.16

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

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Luxury World

Luxury World

Mark Tungate

From £20.82

Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds


Published: October 2009, Hardback
EAN: 9780749452636

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Showing 1 - 5 of 5 results


Showing 1 - 5 of 5 results