We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Luxury Marketing

filterProducts

Showing 1 - 5 of 5 results

  • <<
  • 1
  • >>

Showing 1 - 5 of 5 results

Rethinking Prestige Branding

Rethinking Prestige Branding

Wolfgang Schaefer, JP Kuehlwein

£19.99

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.


Published: May 2015, Paperback
EAN: 9780749470036

Buy now


Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


Published: March 2015, Paperback
EAN: 9780749474362

Buy now



The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

£49.99

Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost thought-leaders…


Published: September 2014, Hardback
EAN: 9780749471668

Buy now


The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

£34.99

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.


Published: September 2012, Hardback
EAN: 9780749464912

Buy now



Luxury World

Luxury World

Mark Tungate

£24.99

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…


Published: October 2009, Hardback
EAN: 9780749452636

Buy now


  • <<
  • 1
  • >>

Showing 1 - 5 of 5 results


Showing 1 - 5 of 5 results