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Marketing Science

The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and in commissioning external research.

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Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.


Published: January 2017, Paperback
EAN: 9780749477240

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Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style, taking into account consumer behaviour and multi-channel marketing scenarios.


Published: October 2016, Paperback
EAN: 9780749477158

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Summarise the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and understand how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company, by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Published: June 2015, Paperback
EAN: 9780749474171

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Showing 1 - 6 of 6 results


Showing 1 - 6 of 6 results