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Innovation and Best Practice
for Business Success

Established 1967



Marketing Science

The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and in commissioning external research.

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Showing 1 - 6 of 6 results

Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.


Published: January 2017, Paperback
EAN: 9780749477240

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Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios.


Published: October 2016, Paperback
EAN: 9780749477158

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

This book summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies.


Published: July 2015, Paperback
EAN: 9780749474010

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Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Published: June 2015, Paperback
EAN: 9780749474171

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Showing 1 - 6 of 6 results


Showing 1 - 6 of 6 results