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How to Tackle the Challenge of Divided User Attention - Press Release

Mobile Marketing (9780749479794)20th January 2017 - Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

How to Tackle the Challenge of Divided User Attention

Harnessing the mobile consumer and sustaining users’ attention across multiple screens has become the fastest rising challenge for marketers today. No serious marketer can do without a thorough understanding of mobile, but how do you cut through the noise and capture fast-moving consumers on the go?

Integrating the latest mobile developments into the heart of your digital marketing strategy is key to standing out in a world saturated by advertising. Yet this new mobile lifestyle can be a rewarding one for businesses willing to embrace new technology and apply creative strategies.

In the new book, Mobile MarketingDaniel Rowles offers a clear, practical guide to demystifying the mobile tools and techniques now available, so readers can develop a marketing strategy that will win customers, boost brand awareness and increase profits.

This fully revised, 2nd edition of Mobile Marketing, includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. With expanded chapters on mobile and email location-based devices, plus updates on advances in wearable technology, mobile payments and virtual reality, this book empowers readers to optimize key mobile dynamics into an innovative and effective mobile marketing strategy.

“A very useful and surprisingly compelling read. Rowles articulates the theories and terminology of mobile marketing succinctly, with interesting graphs and case studies from around the world. I highly recommend this book to anyone who wants to know more about mobile marketing.” Andy Favel, Editor, mobiThinking

“For most businesses, mobile marketing will only be a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I found this one of the most helpful books I have read this year, and I highly recommend it.” John Gibbs, Leading Business Books

About the AuthorDaniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInteret.com and lead judge for the CIM Marketing Excellence Awards since 2010.

About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow@KPMktng for information about new books and business insights from author experts.

Mobile Marketing, 2nd Edition - ISBN: 9780749479794, Price: £19.99 - is available from 3rd February 2017. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.

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