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Your guide to the new B2B marketing mix - press release
20th July 2017 - Innovative B2B Marketing, New Models, Processes and Theory
Your guide to the new B2B marketing mix
Marketing is continuing to shift away from traditional practices, with new industry landscapes and the digital era changing customer buying habits and rapidly impacting the B2B marketing sphere.
Now offering a clear, practical guide to cut through the noise and make sense of new models, methods and processes, Innovative B2B Marketing, the new book by Simon Hall, is the essential handbook for marketing professionals to demystify this new scene and the changes in traditional B2B practices.
Introducing new marketing models, processes and thought leadership pieces, this book brings together a wealth of insight and information, sourced from the author’s more than 20 years’ of senior level, first-hand experience as a leading voice within the B2B sphere.
Featuring real-life examples from a diverse range of sectors, topical discussion points and problems from key B2B marketing forums, Innovative B2B Marketing will allow marketers to adopt new approaches, models and solutions, so they are equipped to deal with any B2B marketing challenge.
Including additional online resources in the form of insightful web links, lecture slides and case studies, this is the ultimate guide to B2B marketing for both practitioners and students alike.
Dawn Southgate, Head of Knowledge at The Chartered Institute of Marketing, described the book as “A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall’s development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals.”
Similarly, Catherine Howard, UK and Ireland Marketing Director, Atos praised the book, saying “if you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight.”
About the author: Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 Simon founded NextGen Marketing Solutions. Simon is a Course Director with the Chartered Institute of Marketing (CIM), a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing, and a member of the European CMO Council.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
Innovative B2B Marketing - ISBN: 9780749480806, Price: £19.99 – is available to purchase from 3rd August 2017. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.